There are many examples of nonprofits that have used the Google Ad Grant to achieve great results. For example, the American Red Cross used the Google Ad Grant to increase website traffic by 500% and new donors by 200%. The Humane Society of the United States used the Google Ad Grant to increase website traffic by 300% and new donations by 100%.
What is the Google Ad Grant?
The Google Ad Grant is a free advertising program that gives eligible nonprofits up to $10,000 per month in advertising credits. These credits can be used to create and run Google Ads, which are text ads that appear at the top of Google search results pages. By using Google Ads, nonprofits can reach more potential donors, volunteers, and supporters.
How do I apply for the Google Ad Grant?
We’ve provide step by step instructions on how you would apply for the Google Ad Grant. Simply download the instructions here to get started.
What do I do once I receive the Grant?
You will need to set up an ad campaign in the Google Ads account interface. This can be a complicated process and if not done correctly, ads won’t run properly. You also need to set up conversion tracking.. The account also must stay in compliance according to Google’s requirements.
Unfortunately, setting up and managing the Google Ad grant is not easy and most nonprofits try and fail at optimizing and maintaining the ad account. Most often, accounts get suspended for non compliance and non profits realize it is too time consuming and too involved to manage on their own. That is why most nonprofits utilize the assistance of a Google Certified Ad Grant firm to assist them.
We provide expert level Google Ad grant support to ensure accounts are optimized correctly, stay in compliance, and drive more traffic to your website…and as a result create more awareness for your organization. This increase in awareness can result in more support and more donations, just like the Red Cross and the Humane Society have achieved with their grant.
What is the cost to set up a campaign?
We charge less than most Google Ads firms who typically charge 10-15% of ad spend per month. With a Google Ad Grant account and a monthly budget of $10,000, most firms charge between $1,000 and $1,500 per month to manage a Grant account. We charge far less than that with our gold plan starting at just $650 for setup.
What is the cost for ongoing maintenance and is it really needed?
As mentioned, the cost from most agencies can be between $1,000 and $1,500 / month for ongoing maintenance of the Ad Grant. We charge far less than that on a monthly basis with our basic plan starting at just $450/ month. Maintenance from an agency that knows how to properly manage an account, and ensure it stays in compliance, is vital to the success of your campaigns. Google has very specific requirements that can be difficult to manage; that’s where we come in and can help you.
Interested in a free Google Ad grant consultation or to discuss your marketing challenges? Schedule a call today.